< All Work
Industry: Health & Fitness | powerhousegym.com

Powerhouse Gym'22

Website redesign and social advertising for the international health club organization.
'22

powerhouse homepage

Powerhouse Gym is one of the most recognized fitness center brands around the world. They wanted help removing the stigma that their gyms are only meant for serious weightlifters, allowing them to connect with an expanded target audience.

Client

Powerhouse Gym

Services

Creative Direction, UI/UX, Video Editing, Advertising

powerhouse homepage full
powerhouse owners page
powerhouse homepage lower half

The original Powerhouse Gym website was dark, non-responsive, and clunky for visitors. Our redesign focused on bringing it up to current web standards, brightening the visuals and tone while staying true to the established brand. In addition, it was important that visitors knew how to easily find a gym and for each location to make updates independently in order to showcase their facilities.

powerhouse weightlifting
powerhouse example of strategic solutions

A few of the Metro-Detroit Powerhouse Gym locations were looking for help creating social ads to encourage residents to join during the pandemic. Given the complexities of capturing footage during a time of social distancing, we relied entirely on stock footage to create the ad.