Following the merger of two prominent Southeast Michigan-based legal practices, the newly formed KHVPF required a brand identity that honored the legacy of its five partners. We developed a visual brand system and digital presence that accurately reflected its new scale and position as a leader in commercial litigation.

We worked closely with the FSI team in the development of their new brand, marketing collateral, and website. The brand was created to feel approachable and modern, while still maintaining a connection to their existing brand. The logomark forms an "F" while visually representing a facility, with its open design symbolizing flexibility and adaptability. In addition to the logo design, we developed a brand guide for employees to easily implement and follow, a z-fold brochure and business card.

The website was in need of an overhaul to complement their new brand, ensuring responsiveness while offering FSI additional pages and relevant sections to highlight their client partnerships and clearly communicate their services.