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Industry: Non-Profit | eastersealsmorcjobs.org

Easterseals MORC

Packaging design and marketing support for the non-profit's award-winning Mental Health IS Health campaign.

Green box with the text 'MENTAL HEALTH IS HEALTH' and mindfulness icons like lotus, heart, book, and a person meditating.

Easterseals MORC is a Michigan-based non-profit dedicated to supporting individuals in need and their caregivers. During Mental Health Awareness Month, the organization launched a campaign to distribute hundreds of free mental health toolkits to participating organizations throughout the state.

Client

Easterseals MORC

Services

Art Direction, Graphic Design

Mint green box with mental health awareness icons and phrases including 'Mental Health is Health', 'mindfulness', and '#selfcare'.
Partially open mint green box with self-care themed icons including yoga, sun, music, cat, and salad bowl printed on the lid.

Each kit came with several items that promote self care, physical activity, healthy eating, and more, as well as a custom resource guide with tips on social wellness, the power of giving back and financial stability. Participants were encouraged to take a free mental health screening and join in the daily planned activities. 

The campaign resulted in 2,000 mental health screenings taken in the first month, raised over $65,000 in funds for mental health services and received an award at the National Easterseals Summit as well as a nomination for a Troy Business Excellence Award.

Flyer for Mental Health Awareness Week May 9th-13th by Easterseals Michigan offering a free campaign with a toolkit, resource guide, and team activities. Details include a schedule of events: Mindfulness Monday webinar, Take-A-Walk Tuesday 30-minute walk, Wind-Down Wednesday with Detroit Tigers game fundraising, Fitness Friday workout class, and Team-Building Thursday activities. Contact info to sign up by April 8th is provided.
A guidebook titled 'Mental Health Is Health Resource Guide' on a round wooden table with colorful mental health-themed icons on the cover.