One of my current projects at work is designing a landing page for our US team, so I’ve been researching a bit of trends for 2013 in landing pages, and these are some of my favorites I’ve found (funny enough, a lot came from the same designer, Iceberg Landing Page Design).
I love how layered it feels, especially when you scroll beyond the top of the page and the picture stays while the text moves. Felt like a fresh approach to this style of a site.
Unfortunately, I really liked a screen capture of what must’ve been a previous landing page (seen above), but I think the new landing page is still successful.
There’s lots of green, maybe too much, but I liked how to the point it was, easy to digest, and find the call-to-action.
This is similar to Screen Leap in the sense that I liked the screen capture more than the final result, but I’m still using it because the graphics are nice and the message is clear.
I really liked how they made the landing page simple, graphically interesting, and easy to understand that there are two competitions in such a small space.
For more on landing page designs, check out these great resources:
Anatomy of a Perfect Landing Page
33 Beautiful Landing Page Design Examples to Drool Over – the crit is what impressed me
Landing Page Design – Why Purpose Trumps Pretty